![]() ![]() Users can now Shazam movies, television, and commercials. Meanwhile, Shazam itself had radically evolved from its original existence as an app used to identify unknown songs to one that can turn almost any piece of media into a multi-platform, marketable experience. "You can only be so interested in the app if it comes in at the back-end." "In order to have a successful TV show, everything has to work and align," says Aploff. Most viewers won't have to learn a new interface, like they did with The Million Dollar Quiz they already know how to hit the Shazam button. This success can be partly attributed to the show's reliance on one of the most popular, and thus familiar, apps of all time. Fox came in a tight second place behind NBC in the 2016-2017 broadcast season, and new summer programs like Beat Shazam have helped keep Fox nipping at the peacock's heels. So far, Beat Shazam's debut on May 25th helped give Fox its highest Thursday ratings in over a year, and has maintained stable viewership since. NBC bet heavily on the success of The Million Dollar Quiz, an event that, according to The New York Times, was " billed as a landmark in the convergence of broadcast, online, and social media." But the network lost big the show was plagued with technical problems and didn't make it past the first season. In 2013, NBC premiered the Ryan Seacrest-hosted The Million Dollar Quiz, a live game show that allowed viewers to play along at home on a quiz app custom-made for the show. As a solution, many producers have turned to the potential of second-screen programming that encourages viewers to interact with their devices.īeat Shazam is not the first time an app has been integrated into a primetime network program. Pocket-sized screens have created continual problems for the TV entertainment industry, which has struggled to keep the eyes and attention of distracted viewers. The most critical employment of Shazam is not actually in the TV studio, but the home, where viewers are encouraged to play along, compete against each other, and Shazam the show itself to unlock exclusive content. Shazam lends the show its name, but contestants only have the chance to take on the app in the last round all their competitors before the finals are actual people. ![]() The band plays songs and guests get points for correctly guessing the song and the artist." "The idea for the show came from my annual New Year's Eve party," says creator and executive producer Jeff Apploff, who also developed Fox's Don't Forget the Lyrics! "A live band performs, and every year at midnight we play a game that's basically Beat Shazam. The most critical employment of Shazam is not actually in the TV studioĭespite its man-against-machine premise, Beat Shazam's origins were more organic. ![]()
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